December 21, 2018 – The Robitussin Bear commercial
It
is a 10 second or 15 second spot and it simply charms me and fascinates me at
the same time.
At
the end, I always wonder how did they do that?
Is that a real bear that has been superimposed into the scene or maybe
it is a computer generated bear? My
husband says it is a man in a bear suit – that I don’t believe – just look at
the bear’s eyes.
Even
the bear's ears move when he talks . . . is that a sign that it is computer generated. Do real bears' ears move like that?
It
is a perfect commercial – you’ve no doubt in your mind what the product is
which is perfect because when you are having a flu/cold slow moving day your
attention span is dulled. Even down with
a flu/cold you an eek out from your sick bed – “bring me Robitussin Honey cough
syrup” – the message ‘sticks’.
These
are my biggest questions I have these days – things like how the Honey Robitussin
commercial is made. Not much of a life,
huh?
But,
then, I am retired, and it has been raining since October. Woke up this morning to a pond on my back
lawn down near the Maidenhair grass. Our
ground is saturated and I’d rather think about a true-to-life bear than think
about the fallen leaves an inch deep sopping wet on my lawn. They will be hard to clean up – whereas thinking
about the Robitussin bear is an easy fantasy.
What
first gets my attention is that blue gasp with a bit of lavender at the end –
that is what I perceive when people are coughing around me in church – I wince and
shift in my seat. Often, I even pull my
scarf up around my face to ward off the blue aspiration of germs floating through
the air. This year I vow I will rudely
get up and move away from a typhoid Mary the next time I am coughed on.
I
also admire the pathetic limp hair ponytail hairdo that mimics my own “housekeeping
hair” as I call it when I am just bumming around the house, cooking, cleaning,
or gardening.
But,
the highlight to me is the bear's voice – spot on - by Brian McGuinness. His voice is so enticing I almost want to
trot out to the trashcans with him. I
think we’d have a honey of a conversation.
NOTES:
Website where you can watch the commercial
Another website where they have analyzed the
commercial in detail and added a parody – fun.
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