November 7, 2018 – “And then . . . I cancelled my
account”
Years
ago standing in line at my local bank, near Christmas time with a hand-written
paycheck, I watched a scene unfold that was unforgettable. It taught me one of life’s most valuable
lessons.
If you don’t like how you are treated by a
bank, merchant, or service provider – you can close your account and take your
business elsewhere. That is what the free market system is – competition among
like services.
It
was a powerful lesson on how to manage anger at entities that don’t treat the
customer correctly. Let me tell you
more.
This
was in the early 1970s when there were smaller branches, fewer banks, and
longer lines. There was no direct
deposit then, no free checking accounts, and the lines were long around
Christmas time. This one branch stayed
open until 6:00 p.m. because it was in the shopping district, but being a small
branch, had only one teller.
I
was about 4th person back from the stylish middle-aged women at the
counter. She had a “cultured voice” –
that voice of intelligence and polish and charm all rolled into one voice that
I yearned to acquire myself. She was
making a withdrawal and dealing with a young teller - a male teller.
What
caught my attention was how loud he was counting out the cash she was
withdrawing. I could clearly hear it three
people back, which was at least a dozen feet away. [Years ago, people in lines
kept a conservative three-foot distance between themselves and other patrons.]
“One,
two, three . . .” he counted out a loud as he snapped crisp bills into a pile,
and concluded with “one thousand.” That
perked my ears – my weekly paycheck was $97 and some change. My mind raced with
what I could buy for Christmas gifts if I had $1,000 cash in my hot little
hand!
I
leaned to one side, watched him count another pile of money and wasn’t
expecting his announcement of two thousand.
He continued counting. The people in front of me became interested as well and they leaned slightly
sideways to watch the stacks of thousands running across the teller’s raised
ledge in front of the woman. In the end, the male teller announced, “Five thousand”.
“You’ve
just announced it to the whole world.
Now, how am I supposed to safely get to my car, without being robbed?” Her voice was clear and polite, yet was dripping with indignation. I remember that I and the three or four patrons behind the woman, nodded
our heads or shrugged our shoulders in agreement.
The
man in front of me turned and shared his surprise with me by raising his eyebrows
and rolling his eyes.
Stone
silence filled the bank as everyone waited for the male teller to say
something. All eyes were on him. The look on his face was recognition that he
had screwed up trying to be so “meticulous”. I don’t remember what he said, or if he said
anything.
But,
I will never forget what the woman said to him.
“Verify
my balance – I am closing my account – now.”
She said it crystal clear. I
heard audible gasps in the bank – not sure from whom – but the line would be
backed up for some time as I and everyone else watched this saga unfold.
The panicked
teller called the branch manager over from his desk in the corner alcove. The branch manager tried his best to smooth
over the woman’s concerns, offering to personally walk her to her car. That did not suit the woman and she declined
and again requested her balance and announced closing her account adding she
would take her business elsewhere.
The
branch manager verified her account and offered it in a cashier’s check and she
acquiesced, because he didn’t have enough cash on premises to close her account. He typed the cashier’s check
himself and escorted the woman to her car.
During
this process – the “audience” – the line of bank customers turned and looked at
each other and smiled and shrugged our shoulders – but no more than a small
whisper here or there was conveyed amongst us.
It
was a stunning revelation to me. The
woman had every right to be angry and she did something instantly about
it. WOW!
What power!
I mentioned
the incident to my friends and family for the next few days and everyone was as
impressed with her action.
Fast
forward to yesterday and I was “up-to-there” with the satellite TV people. They had re-scheduled me – over a week later –
to come and install a new post and new satellite because my tree canopy was interfering
with the signal and I refuse to cut down my trees.
The new
technician that finally showed up – after I waited most of the day, didn’t have
that on his work order.
The
ensuing conversation with the technician, who could hardly speak two words of
English, went toxic immediately due to the language barrier.
Exasperated
I told him to leave – as he didn’t have the post or equipment to rectify the
situation. He was stunned that I told
him to leave. But, he stood there immobile.
I finally had to shout the word – “vamoose”. He didn’t understand that word and I said, “Leave
– Go.”
He
still stood there in shock not certain what he should do and wasn’t even trying
to smooth my feathers or figure out a way to make it right for the
customer. He could only mumble that it
wasn’t on his work order.
“How
interesting – since the previous technician simply ran out of poles so late in
the day, that he couldn’t fix the situation and he put the new service order in for me.”
“Go,”
I waved him away, “You have lost
my business – your company isn’t the only satellite TV company in the
area. You’ve lost my business – now GO!”
ANGRY
– yes I was angry. But, it didn’t take
me but two steps into my house until I remembered that stylish middle-aged
women who closed her bank account . . .
MY REVENGE
– I called the competitor and set an appointment for what I want, when I want
it – and, as a bonus, at a cheaper price.
Yes, free market competition – such a splendiferous
thing.
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